Stock compare · SEC 10-K data · delayed price October 2, 2026

AMZN vs GOOGL: is Amazon or Alphabet the better stock?

GOOGL scores higher on fundamentals: Amazon (AMZN) earns 52/100 on WealthyBud’s Investor Score versus 73/100 for Alphabet (GOOGL). Amazon reported $716.9B revenue at a 10.8% net margin (FY2025), growing +12.4%; Alphabet reported $402.8B at 32.8%, growing +15.1% (FY2025). At delayed prices, AMZN trades at 34.8× earnings and GOOGL at 31.7×. Research, not investment advice.

How do AMZN and GOOGL compare at a glance?

The table puts Amazon and Alphabet side by side on 19 figures from each company's latest SEC 10-K, plus market cap, P/E, P/S and yield at a delayed share price. The stronger figure in each row is bold; for P/E, P/S and debt, lower counts as stronger.

AMZN vs GOOGL fundamentals — SEC 10-K data, delayed price as of October 2, 2026 (stronger figure in bold)
MetricAMZNGOOGL
Fiscal year (latest 10-K)FY2025FY2025
Revenue$716.9B$402.8B
Net income$77.7B$132.2B
Operating margin11.2%32.0%
Net margin10.8%32.8%
Revenue growth (YoY)+12.4%+15.1%
3-year revenue CAGR+11.7%+12.5%
Diluted EPS growth+29.7%+34.5%
Return on equity19%32%
Return on assets9.5%22.2%
Market cap (delayed)$2.70T$4.20T
P/E ratio34.831.7
Price / sales3.810.4
Dividend yieldn/a0.24%
Cash$90.1B$30.7B
Long-term debt$65.6B$46.5B
Debt to equity0.160.11
Current ratio1.052.01
Investor Score52/10073/100

Amazon and Alphabet both use a calendar fiscal year ending December 31, so their FY2025 10-Ks cover the same 12 months. Revenue is Amazon's total net sales and Alphabet's total revenues as tagged in each SEC filing. Amazon's cash figure includes $3.3 billion of restricted cash. Amazon pays no dividend; Alphabet declared its first regular dividends in 2024.

Not shown: gross margin. Neither company reports those lines in the SEC data WealthyBud uses.

Which is more profitable, Amazon or Alphabet?

Alphabet keeps more of each revenue dollar, with a 32.8% net margin against 10.8% for Amazon in FY2025. Alphabet earns the higher return on equity, 31.8% versus 18.9%. Return on assets is 9.49% at Amazon and 22.20% at Alphabet, on $818.0B and $595.3B of total assets.

Which company is growing faster?

Amazon grew revenue +12.4% in its latest fiscal year and +11.7% a year over three years. Alphabet grew +15.1% and +12.5% a year over the same span. Diluted EPS rose +29.7% at AMZN and +34.5% at GOOGL.

Five fiscal years of revenue, AMZN vs GOOGL (SEC 10-K)
Fiscal year (AMZN / GOOGL)AMZNGOOGL
FY2025 / FY2025$716.9B$402.8B
FY2024 / FY2024$638.0B$350.0B
FY2023 / FY2023$574.8B$307.4B
FY2022 / FY2022$514.0B$282.8B
FY2021 / FY2021$469.8B$257.6B

Is AMZN or GOOGL cheaper to buy?

At delayed prices as of October 2, 2026, AMZN trades at 34.8 times earnings and 3.8 times sales with a $2.70T market cap; GOOGL trades at 31.7 times earnings and 10.4 times sales at $4.20T. Dividend yields are n/a and 0.24%.

Which has the stronger balance sheet?

Amazon ended FY2025 with $90.1B in cash, $65.6B of long-term debt and a 0.16 debt-to-equity ratio. Alphabet had $30.7B in cash, $46.5B of long-term debt and a 0.11 ratio. Current ratios are 1.05 and 2.01.

How do AMZN and GOOGL score on the Investor Score?

AMZN scores 52/100 (#43 of 103) and GOOGL scores 73/100 (#5 of 103) on WealthyBud's Investor Score as of October 2, 2026. Subscores for AMZN: growth 74, profitability 24, returns on capital 52, balance-sheet strength 68, value (valuation) 49. For GOOGL: growth 79, profitability 84, returns on capital 80, balance-sheet strength 86, value (valuation) 23. Percentile ranks, not advice.

AMZN vs GOOGL FAQ

Is AMZN or GOOGL the better stock?
GOOGL scores 73/100 and AMZN 52/100 on WealthyBud's Investor Score. Research, not advice.
Which company makes more revenue, Amazon or Alphabet?
Amazon reported $716.9B and Alphabet $402.8B in revenue in their latest 10-Ks.
Which is cheaper, AMZN or GOOGL?
By price to earnings, AMZN trades at 34.8 and GOOGL at 31.7 using delayed prices as of October 2, 2026, so GOOGL is cheaper on earnings. On price to sales, AMZN is cheaper: 3.8 versus 10.4 for GOOGL.
Which pays a higher dividend, AMZN or GOOGL?
GOOGL declared $0.83 per share in FY2025, a 0.24% yield at the delayed price. AMZN declared no dividend in its FY2025 10-K, so GOOGL is the only payer of the two, though its yield is low next to dividend-focused stocks.
Which has more debt, Amazon or Alphabet?
Alphabet carries $46.5B of long-term debt against $415.3B of equity (debt to equity 0.11); Amazon carries $65.6B against $411.1B (debt to equity 0.16), per their latest 10-Ks.
Do AMZN and GOOGL report on the same fiscal year?
Amazon and Alphabet both use a calendar fiscal year ending December 31, so their FY2025 10-Ks cover the same 12 months. Revenue is Amazon's total net sales and Alphabet's total revenues as tagged in each SEC filing. Amazon's cash figure includes $3.3 billion of restricted cash. Amazon pays no dividend; Alphabet declared its first regular dividends in 2024. Figures on this page use each company's own latest annual report.
Fundamentals from each company's latest Form 10-K (SEC EDGAR). Valuation uses a delayed price. The Investor Score is a data-derived research opinion. Not investment advice.

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Trevor Marsh Equity Research Analyst

Trevor Marsh is an equity research analyst who covers large-cap industrial and consumer-goods equities, focusing on cash-flow quality and valuation discipline. He builds his coverage from public SEC filings and earnings releases rather than analyst consensus.

Editorial persona: WealthyBud bylines are editorial personas, not real individuals. Pages are produced by the WealthyBud research team from the public data cited on each page.