| Coldwell Banker | RE/MAX | |
|---|---|---|
| Founded | 1906 | 1973 |
| Headquarters | Madison, NJ (Anywhere) | Denver, CO |
| Footprint | National and international | Global franchise |
| Business model | Franchise | Franchise built for experienced agents (high split / desk fee) |
| Commission structure | Set by each franchise; franchise fees apply | Agents keep a high share of commission and pay monthly desk/office fees |
| Technology | Established tools plus the Global Luxury program | MAX/Tech tools and a strong global brand |
| Luxury focus | Served through the Coldwell Banker Global Luxury tier | The RE/MAX Collection |
| Best for | Agents who want an established, stable national franchise with a luxury tier | Experienced high-producers who want to keep more of each commission |
Brokerage comparison
Coldwell Banker vs RE/MAX
An honest side-by-side for agents deciding where to hang their license — model, commission, technology and luxury focus. Terms are negotiated and vary by market; use this as a starting point.
Option 1
Coldwell Banker
Agents who want an established, stable national franchise with a luxury tier.
Founded1906
ModelFranchise
Option 2
RE/MAX
Experienced high-producers who want to keep more of each commission.
Founded1973
ModelFranchise built for ex
Side by side
Choose Coldwell Banker if you want agents who want an established, stable national franchise with a luxury tier. Its model — franchise — and established tools plus the global luxury program tend to suit that agent.
Choose RE/MAX if you want experienced high-producers who want to keep more of each commission. The right answer usually comes down to the specific local office: the manager, the split you can negotiate, the team you'd join, and the brand's strength in your market.
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Coldwell Banker vs RE/MAX FAQs
Is Coldwell Banker or RE/MAX better for a new agent?
It depends on what you need. Coldwell Banker is best for agents who want agents who want an established, stable national franchise with a luxury tier, while RE/MAX suits those who want experienced high-producers who want to keep more of each commission. New agents should weigh training, split and mentorship at the specific local office, since terms are set locally.
How do commission splits compare at Coldwell Banker vs RE/MAX?
Coldwell Banker: Set by each franchise; franchise fees apply. RE/MAX: Agents keep a high share of commission and pay monthly desk/office fees. Actual splits are negotiated and vary by market, production and team, so confirm current terms with each brokerage.
Which is stronger for luxury real estate, Coldwell Banker or RE/MAX?
Coldwell Banker — served through the coldwell banker global luxury tier. RE/MAX — the re/max collection. For high-end listings, the brand's local luxury footprint and referral network in your specific market matter most.
Brokerage attributes are compiled from public information and kept general; commission splits and support vary by market, office and agent and are negotiated individually. Verify current terms directly with each brokerage.