| Berkshire Hathaway HomeServices | Coldwell Banker | |
|---|---|---|
| Founded | 2013 | 1906 |
| Headquarters | Irvine, CA (HomeServices of America) | Madison, NJ (Anywhere) |
| Footprint | National franchise | National and international |
| Business model | Franchise under the Berkshire Hathaway brand | Franchise |
| Commission structure | Set by each franchise; franchise fees apply | Set by each franchise; franchise fees apply |
| Technology | Forever Brand marketing and franchise tools | Established tools plus the Global Luxury program |
| Luxury focus | Luxury Collection program | Served through the Coldwell Banker Global Luxury tier |
| Best for | Agents who want a stable, trusted national brand with strong consumer recognition | Agents who want an established, stable national franchise with a luxury tier |
Brokerage comparison
Berkshire Hathaway HomeServices vs Coldwell Banker
An honest side-by-side for agents deciding where to hang their license — model, commission, technology and luxury focus. Terms are negotiated and vary by market; use this as a starting point.
Option 1
Berkshire Hathaway HomeServices
Agents who want a stable, trusted national brand with strong consumer recognition.
Founded2013
ModelFranchise under the Be
Option 2
Coldwell Banker
Agents who want an established, stable national franchise with a luxury tier.
Founded1906
ModelFranchise
Side by side
Choose Berkshire Hathaway HomeServices if you want agents who want a stable, trusted national brand with strong consumer recognition. Its model — franchise under the berkshire hathaway brand — and forever brand marketing and franchise tools tend to suit that agent.
Choose Coldwell Banker if you want agents who want an established, stable national franchise with a luxury tier. The right answer usually comes down to the specific local office: the manager, the split you can negotiate, the team you'd join, and the brand's strength in your market.
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Berkshire Hathaway HomeServices vs Coldwell Banker FAQs
Is Berkshire Hathaway HomeServices or Coldwell Banker better for a new agent?
It depends on what you need. Berkshire Hathaway HomeServices is best for agents who want agents who want a stable, trusted national brand with strong consumer recognition, while Coldwell Banker suits those who want agents who want an established, stable national franchise with a luxury tier. New agents should weigh training, split and mentorship at the specific local office, since terms are set locally.
How do commission splits compare at Berkshire Hathaway HomeServices vs Coldwell Banker?
Berkshire Hathaway HomeServices: Set by each franchise; franchise fees apply. Coldwell Banker: Set by each franchise; franchise fees apply. Actual splits are negotiated and vary by market, production and team, so confirm current terms with each brokerage.
Which is stronger for luxury real estate, Berkshire Hathaway HomeServices or Coldwell Banker?
Berkshire Hathaway HomeServices — luxury collection program. Coldwell Banker — served through the coldwell banker global luxury tier. For high-end listings, the brand's local luxury footprint and referral network in your specific market matter most.
Brokerage attributes are compiled from public information and kept general; commission splits and support vary by market, office and agent and are negotiated individually. Verify current terms directly with each brokerage.