| Berkshire Hathaway HomeServices | Coldwell Banker | |
|---|---|---|
| Founded | 2013 | 1906 |
| Headquarters | Irvine, CA (HomeServices of America) | Madison, NJ (Anywhere) |
| Footprint | National franchise | National and international |
| Business model | Franchise under the Berkshire Hathaway brand | Franchise |
| Commission structure | Set by each franchise; franchise fees apply | Set by each franchise; franchise fees apply |
| Technology | Forever Brand marketing and franchise tools | Established tools plus the Global Luxury program |
| Luxury focus | Luxury Collection program | Served through the Coldwell Banker Global Luxury tier |
| Best for | Agents who want a stable, trusted national brand with strong consumer recognition | Agents who want an established, stable national franchise with a luxury tier |
Brokerage comparison
Berkshire Hathaway HomeServices vs Coldwell Banker
Berkshire Hathaway HomeServices and Coldwell Banker compared for real estate agents: business model, commission structure, technology, luxury focus and who each brokerage suits best.
Which is better for agents, Berkshire Hathaway HomeServices or Coldwell Banker?
Berkshire Hathaway HomeServices fits agents who want a stable, trusted national brand with strong consumer recognition. Coldwell Banker fits agents who want an established, stable national franchise with a luxury tier. Neither is better for every agent: the split you can negotiate, the training and the brand's strength at your local office decide it.
Option 1
Berkshire Hathaway HomeServices
Agents who want a stable, trusted national brand with strong consumer recognition.
Founded2013
ModelFranchise under the Be
Option 2
Coldwell Banker
Agents who want an established, stable national franchise with a luxury tier.
Founded1906
ModelFranchise
Berkshire Hathaway HomeServices vs Coldwell Banker: side by side
Choose Berkshire Hathaway HomeServices if you are one of the agents who want a stable, trusted national brand with strong consumer recognition. Its model — franchise under the berkshire hathaway brand — and forever brand marketing and franchise tools tend to suit that agent.
Choose Coldwell Banker if you are one of the agents who want an established, stable national franchise with a luxury tier. The right answer usually comes down to the specific local office: the manager, the split you can negotiate, the team you'd join, and the brand's strength in your market.
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Berkshire Hathaway HomeServices vs Coldwell Banker FAQ
Is Berkshire Hathaway HomeServices or Coldwell Banker better for a new agent?
It depends on what you need. Berkshire Hathaway HomeServices fits agents who want a stable, trusted national brand with strong consumer recognition, while Coldwell Banker fits agents who want an established, stable national franchise with a luxury tier. New agents should weigh training, split and mentorship at the specific local office, since terms are set locally.
How do commission splits compare at Berkshire Hathaway HomeServices vs Coldwell Banker?
Berkshire Hathaway HomeServices: Set by each franchise; franchise fees apply. Coldwell Banker: Set by each franchise; franchise fees apply. Actual splits are negotiated and vary by market, production and team, so confirm current terms with each brokerage.
Which is stronger for luxury real estate, Berkshire Hathaway HomeServices or Coldwell Banker?
Berkshire Hathaway HomeServices: luxury Collection program. Coldwell Banker: served through the Coldwell Banker Global Luxury tier. For high-end listings, the brand's local luxury footprint and referral network in your specific market matter most.
Brokerage attributes are compiled from public information and kept general; commission splits and support vary by market, office and agent and are negotiated individually. Verify current terms directly with each brokerage.