Glossary · Pricing & valuation

List Price

The price at which a property is publicly advertised for sale by the seller.

Also known as: Asking Price

The list price, also called the asking price, is the amount a seller advertises a home for on the open market. It is set by the seller with guidance from their agent, usually informed by a comparative market analysis of similar recent sales.

The list price is a starting point, not a final figure. Depending on market conditions, homes may sell above, at, or below list. In a strong seller's market, competition can push the sale price well over asking, while in a slower market sellers often accept less or make price reductions.

Strategic pricing matters. Pricing too high can leave a home sitting and accumulating days on market, while pricing at or slightly below value can attract multiple offers and drive the final price up.

Related terms
Real estate glossary

Browse every term, A–Z

Open glossary →