| Keller Williams | eXp Realty | |
|---|---|---|
| Founded | 1983 | 2009 |
| Headquarters | Austin, TX | Cloud-based (no physical offices) |
| Footprint | National and international — one of the largest by agent count | National and international, fully remote |
| Business model | Franchise built around training, a commission cap, and profit share | Cloud brokerage — virtual offices, no brick-and-mortar |
| Commission structure | ~70/30 split to an annual cap (varies by market), then 100%; profit share | 80/20 split to a $16,000 annual cap, then 100%; revenue share + stock awards |
| Technology | Command CRM and the KW app | Cloud platform (virtual campus, kvCORE-style tools) |
| Luxury focus | KW Luxury division | eXp Luxury division |
| Best for | Agents who value training, the cap model, and profit-share income | Agents who want a low cap, revenue share, equity, and a remote model |
Brokerage comparison
Keller Williams vs eXp Realty
Keller Williams and eXp Realty compared for real estate agents: business model, commission structure, technology, luxury focus and who each brokerage suits best.
Which is better for agents, Keller Williams or eXp Realty?
Keller Williams fits agents who value training, the cap model, and profit-share income. eXp Realty fits agents who want a low cap, revenue share, equity, and a remote model. Neither is better for every agent: the split you can negotiate, the training and the brand's strength at your local office decide it.
Option 1
Keller Williams
Agents who value training, the cap model, and profit-share income.
Founded1983
ModelFranchise built around
Option 2
eXp Realty
Agents who want a low cap, revenue share, equity, and a remote model.
Founded2009
ModelCloud brokerage
Keller Williams vs eXp Realty: side by side
Choose Keller Williams if you are one of the agents who value training, the cap model, and profit-share income. Its model — franchise built around training, a commission cap, and profit share — and command crm and the kw app tend to suit that agent.
Choose eXp Realty if you are one of the agents who want a low cap, revenue share, equity, and a remote model. The right answer usually comes down to the specific local office: the manager, the split you can negotiate, the team you'd join, and the brand's strength in your market.
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Keller Williams vs eXp Realty FAQ
Is Keller Williams or eXp Realty better for a new agent?
It depends on what you need. Keller Williams fits agents who value training, the cap model, and profit-share income, while eXp Realty fits agents who want a low cap, revenue share, equity, and a remote model. New agents should weigh training, split and mentorship at the specific local office, since terms are set locally.
How do commission splits compare at Keller Williams vs eXp Realty?
Keller Williams: ~70/30 split to an annual cap (varies by market), then 100%; profit share. eXp Realty: 80/20 split to a $16,000 annual cap, then 100%; revenue share + stock awards. Actual splits are negotiated and vary by market, production and team, so confirm current terms with each brokerage.
Which is stronger for luxury real estate, Keller Williams or eXp Realty?
Keller Williams: kW Luxury division. eXp Realty: eXp Luxury division. For high-end listings, the brand's local luxury footprint and referral network in your specific market matter most.
Brokerage attributes are compiled from public information and kept general; commission splits and support vary by market, office and agent and are negotiated individually. Verify current terms directly with each brokerage.